individual

Blogging for Business Marketing

One of the best ways for any business to build interest in their services and products is to manage a blog. Not sure what a blog is? The following video provides a brief outline of blogging:

Additionally, you may find the blog post “Why Every Business Can Benefit From a Blog“  to help understand some of the salient benefits.

Interestingly, recent studies have showed some interesting trends in the importance of blogs:

54% of blog visitors formulate their opinions about products and companies from blogs.
58% of readers, read them [blogs]to find news and information they can’t find elsewhere.
66% of businesses believe that blogs are becoming more influential as an information source.
80% of blog users visit blogs within work hours. Most blog users visit blogs at lunchtime (31%), or first thing in the morning (29%).
95 % of respondents found it important that the blog they read be updated regularly.

Blogging is essentially a two-way communication venue between your business, clients and potential clients, providing a way to engage readers, inform them and empower Calls to Action.

Where do we fit in? We can install the needed technology and services that power your blog. We can provide content writers or you can use your existing content. Above all, we can’t help but mention the flexibility of the system, that is, you can add or edit content from anywhere, at any time, through any Internet connection. Our current clients have found this to rank highly as a time saving benefit (they most often add and edit content during off-peak times or when they are on the road).