One issue I encounter from time to time, are individuals (or groups) who are keen to establish or improve their web logo, site or blog design, content, etc. but have little or no experience in current web trends, online marketing strategies, effective web branding, graphic design, copy writing, etc. In many cases the development scenario plays very much like the video below:As I’m sure we can appreciate, humourous as the video may be,...

Do you have an eCommerce website?  Do you provide a service?  Do you provide specialized products or need to promote newsletters or other services?  Effective content results from focusing on the specific goals of your website and staying focused! Effective content will not only assist you in increasing the number of visitors to your site but also in building relations with potential clients and supporting existing clients. Writing effective...

Last week I was presenting a seminar to the local business centre. The seminar explored the use of quality content to improve and increase search engine traffic. For years I’ve always espoused that one key element is content, content, content! That it’s a primary must to ensure that a web site (or blog) always ensures that the content is of high quality, that it’s in-demand, remains current, and fills a specific niche (preferably one with...