It’s partly a matter of syntax vs semantics. Meaning, what you typed versus what you meant. The days of a traditional Google search and results appearing in the traditionally ranked results are long gone. Let me explain… This spring, several clients have asked me about improving their Google ranking search results. Some want to move closer to the top of the first page results, others don’t see their own websites on the first...

Inbound marketing is big!  The very first page of the site, should immediately tell the visitor what the business does, and what the benefits are to me.  Visitors should not have to click around to find out what you do. This negatively impacts your online marketing. So… What’s online marketing (à la website)…? Online “inbound” marketing is somewhat different from traditional “outbound” marketing....

One of the most common things I’m asked by new blog and website owners is “What do I do, what now?” It seems that much of this is borne out of the old fashioned concept that a web site is akin to an online version of your brochure. Think about this for a moment… Many of us have web sites that host page after page of static content (that is, content which never changes), yet we never give a thought that there’s no incentive...

I recently had a discussion about branding with Paul Love, who’s a real estate representative (among other things), and is getting ready to launch a new blog focused on his real estate business. Why did we discuss branding? All to often I find people who confuse branding with logos, colours, tag lines, names, etc. Many seem not to realize that these visual things are of themselves, not branding. Instead they are tools and features of...

One of the first questions I’m almost always asked is why I prefer blogs over old-style static (conventional) web sites? Potential clients especially want to know “What’s in it for me?”. To answer any of these questions, I think you really have to stand back and take a look at how the Internet has been changing over the years. Initially, web sites were a venue where information was displayed. You’d get a web...

I received an email message from a client asking me if I had any solutions for an eNewsletter system that could be run under their own domain name. Some of the features suggested were: Automated subscription management (subscribe/unsubscribe). Statistics/Click through rate. Ability to send in both text and html (at the same time). No installation of software on their PC. Automated server transmission of email. Automated server management of...