A client recently contacted me, asking why he has hardly any traffic to his site, and the little traffic there was, has taken a sharp downturn. The site in question is about five years old, using syndicated content to try and draw visibility to the services offered. It’s a site where the owner opted to use content from sites such as Ezine@rticles, Articlesbase, and so on. These sites, and others, provide content which can be used on his...

One of the most common things I’m asked by new blog and website owners is “What do I do, what now?” It seems that much of this is borne out of the old fashioned concept that a web site is akin to an online version of your brochure. Think about this for a moment… Many of us have web sites that host page after page of static content (that is, content which never changes), yet we never give a thought that there’s no incentive...

One issue I encounter from time to time, are individuals (or groups) who are keen to establish or improve their web logo, site or blog design, content, etc. but have little or no experience in current web trends, online marketing strategies, effective web branding, graphic design, copy writing, etc. In many cases the development scenario plays very much like the video below:As I’m sure we can appreciate, humourous as the video may be,...

Do you have an eCommerce website?  Do you provide a service?  Do you provide specialized products or need to promote newsletters or other services?  Effective content results from focusing on the specific goals of your website and staying focused! Effective content will not only assist you in increasing the number of visitors to your site but also in building relations with potential clients and supporting existing clients. Writing effective...

I received an email message from a client asking me if I had any solutions for an eNewsletter system that could be run under their own domain name. Some of the features suggested were: Automated subscription management (subscribe/unsubscribe). Statistics/Click through rate. Ability to send in both text and html (at the same time). No installation of software on their PC. Automated server transmission of email. Automated server management of...