One of the first questions I’m almost always asked is why I prefer blogs over old-style static (conventional) web sites? Potential clients especially want to know “What’s in it for me?”. To answer any of these questions, I think you really have to stand back and take a look at how the Internet has been changing over the years. Initially, web sites were a venue where information was displayed. You’d get a web...

Whenever I present a seminar at the local business centre, one of the first questions I’m asked are what a blog is. Such questions are commonly asked by new business owners who are not as web savvy as they’d like to be. After all, they are experts in their own industries, not in blogging or Internet content dissemination systems in general. I received a few email messages from friends this morning, after I told them about a new blog launch....

Most business owners are well aware of the role SEO (Search Engine Optimization) plays in promoting their website. That’s actually the number one issue raised by every single client I’ve ever had. They all want to rank high in Google. Some are so focused on SEO, to the exclusion of more effective site promotion tools, that they actually do their site harm! But they all want traffic… Given the lure of increasing traffic to your...