Inbound marketing is big!  The very first page of the site, should immediately tell the visitor what the business does, and what the benefits are to me.  Visitors should not have to click around to find out what you do. This negatively impacts your online marketing. So… What’s online marketing (à la website)…? Online “inbound” marketing is somewhat different from traditional “outbound” marketing....

One of the most common things I’m asked by new blog and website owners is “What do I do, what now?” It seems that much of this is borne out of the old fashioned concept that a web site is akin to an online version of your brochure. Think about this for a moment… Many of us have web sites that host page after page of static content (that is, content which never changes), yet we never give a thought that there’s no incentive...

Is this statement familiar: “I don’t get a lot of traffic to my website.”?   If so, you might be unaware of the value of social media in promoting your blog! What is social media? It’s the use of other people (social) to promote your blog (or website), improving its traffic and therefore improving your business. Social media is a very powerful force in current online marketing strategies. In my opinion, the lack of understanding...

I recently had a discussion about branding with Paul Love, who’s a real estate representative (among other things), and is getting ready to launch a new blog focused on his real estate business. Why did we discuss branding? All to often I find people who confuse branding with logos, colours, tag lines, names, etc. Many seem not to realize that these visual things are of themselves, not branding. Instead they are tools and features of...

One issue I encounter from time to time, are individuals (or groups) who are keen to establish or improve their web logo, site or blog design, content, etc. but have little or no experience in current web trends, online marketing strategies, effective web branding, graphic design, copy writing, etc. In many cases the development scenario plays very much like the video below:As I’m sure we can appreciate, humourous as the video may be,...