One issue I encounter from time to time, are individuals (or groups) who are keen to establish or improve their web logo, site or blog design, content, etc. but have little or no experience in current web trends, online marketing strategies, effective web branding, graphic design, copy writing, etc. In many cases the development scenario plays very much like the video below:As I’m sure we can appreciate, humourous as the video may be,...

Do you have an eCommerce website?  Do you provide a service?  Do you provide specialized products or need to promote newsletters or other services?  Effective content results from focusing on the specific goals of your website and staying focused! Effective content will not only assist you in increasing the number of visitors to your site but also in building relations with potential clients and supporting existing clients. Writing effective...

I received an email message from a client asking me if I had any solutions for an eNewsletter system that could be run under their own domain name. Some of the features suggested were: Automated subscription management (subscribe/unsubscribe). Statistics/Click through rate. Ability to send in both text and html (at the same time). No installation of software on their PC. Automated server transmission of email. Automated server management of...