How to Write Effective Copy for Your Business website.

How to Write Effective Copy for Your Business website.

Do you have an eCommerce website?  Do you provide a service?  Do you provide specialized products or need to promote newsletters or other services?  Effective content results from focusing on the specific goals of your website and staying focused! Effective content will not only assist you in increasing the number of visitors to your site but also in building relations with potential clients and supporting existing clients. Writing effective...

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10 Steps to Effective eNewsletter Marketing

10 Steps to Effective eNewsletter Marketing

I received an email message from a client asking me if I had any solutions for an eNewsletter system that could be run under their own domain name. Some of the features suggested were: Automated subscription management (subscribe/unsubscribe). Statistics/Click through rate. Ability to send in both text and html (at the same time). No installation of software on their PC. Automated server transmission of email. Automated server management of...

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