A client recently contacted me, asking why he has hardly any traffic to his site, and the little traffic there was, has taken a sharp downturn. The site in question is about five years old, using syndicated content to try and draw visibility to the services offered. It’s a site where the owner opted to use content from sites such as Ezine@rticles, Articlesbase, and so on. These sites, and others, provide content which can be used on his...

I recently had a discussion about branding with Paul Love, who’s a real estate representative (among other things), and is getting ready to launch a new blog focused on his real estate business. Why did we discuss branding? All to often I find people who confuse branding with logos, colours, tag lines, names, etc. Many seem not to realize that these visual things are of themselves, not branding. Instead they are tools and features of...

Do you have an eCommerce website?  Do you provide a service?  Do you provide specialized products or need to promote newsletters or other services?  Effective content results from focusing on the specific goals of your website and staying focused! Effective content will not only assist you in increasing the number of visitors to your site but also in building relations with potential clients and supporting existing clients. Writing effective...

Last week I was presenting a seminar to the local business centre. The seminar explored the use of quality content to improve and increase search engine traffic. For years I’ve always espoused that one key element is content, content, content! That it’s a primary must to ensure that a web site (or blog) always ensures that the content is of high quality, that it’s in-demand, remains current, and fills a specific niche (preferably one with...