A client recently contacted me, asking why he has hardly any traffic to his site, and the little traffic there was, has taken a sharp downturn. The site in question is about five years old, using syndicated content to try and draw visibility to the services offered. It’s a site where the owner opted to use content from sites such as Ezine@rticles, Articlesbase, and so on. These sites, and others, provide content which can be used on his...

Last week I was presenting a seminar to the local business centre. The seminar explored the use of quality content to improve and increase search engine traffic. For years I’ve always espoused that one key element is content, content, content! That it’s a primary must to ensure that a web site (or blog) always ensures that the content is of high quality, that it’s in-demand, remains current, and fills a specific niche (preferably one with...