I was talking to a client recently, and one of the questions raised was related to which web statistic metrics to monitor on a regular basis. Understandably, there’s a plethora of analytics available, offered by a variety of tools and services. The client simply wanted something she could use as a quick “pulse” to monitor, without using extra valuable time for a full in depth analysis. Most industry standard servers have...

A client recently contacted me, asking why he has hardly any traffic to his site, and the little traffic there was, has taken a sharp downturn. The site in question is about five years old, using syndicated content to try and draw visibility to the services offered. It’s a site where the owner opted to use content from sites such as Ezine@rticles, Articlesbase, and so on. These sites, and others, provide content which can be used on his...

Is this statement familiar: “I don’t get a lot of traffic to my website.”?   If so, you might be unaware of the value of social media in promoting your blog! What is social media? It’s the use of other people (social) to promote your blog (or website), improving its traffic and therefore improving your business. Social media is a very powerful force in current online marketing strategies. In my opinion, the lack of understanding...

I received an email message from a client asking me if I had any solutions for an eNewsletter system that could be run under their own domain name. Some of the features suggested were: Automated subscription management (subscribe/unsubscribe). Statistics/Click through rate. Ability to send in both text and html (at the same time). No installation of software on their PC. Automated server transmission of email. Automated server management of...

Most business owners are well aware of the role SEO (Search Engine Optimization) plays in promoting their website. That’s actually the number one issue raised by every single client I’ve ever had. They all want to rank high in Google. Some are so focused on SEO, to the exclusion of more effective site promotion tools, that they actually do their site harm! But they all want traffic… Given the lure of increasing traffic to your...